Now showing items 1-3 of 3

  • Marketing Globalization in Regards to Advertising Techniques 

    Stelter, Nicole
    Advertisements of the United Kingdom tend to be more indirect and liberal compared to the hard sell strategies of US advertisements due to cultural differences. By understanding the background and history of advertisement ...
  • Retribalization in the digital age : integration in the "global village." 

    Lopez, Elena Marie. (2014-11-13)
    Marshall McLuhan stated one consequence of the printing press was increased nationalism.  In  Understanding Media: The Extensions of Man,  McLuhan asserted the electronic age has conversely retribalized man.  Through ...
  • Soccer and Mayan Society: Localization of the Global Game 

    Dimayuga, Hasan (2012-04-29)
    Ethnographic field work conducted with Deportivo Santa Isabel, an adult male recreational soccer team in Momostenango, Guatemala. The team provides a story of local adaptations to the forces of globalization. Soccer is an ...