Browsing College of Arts and Sciences by Subject "Message framing."
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Persuading college students to refrain from abusing energy drinks : a test of message framing, argument type, and cognitive load. (, 2012-11-29)Within the past few years energy drink consumption has increased (Boyle & Castilleo, 2006) as well as mixing alcohol with energy drinks (Kapner, 2008). The current study examines the impact of persuasion (i.e., message ...