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dc.contributor.advisorCarbonara, Corey Patrick, 1955-
dc.contributor.authorKorpi, Joel P.
dc.contributor.otherBaylor University. Dept. of Communication Studies.en
dc.date.accessioned2009-07-01T16:59:48Z
dc.date.available2009-07-01T16:59:48Z
dc.date.copyright2009-05
dc.date.issued2009-07-01T16:59:48Z
dc.identifier.urihttp://hdl.handle.net/2104/5348
dc.descriptionIncludes bibliographical references (p. 101-109).en
dc.description.abstractThis research is a case study of an Internet Video startup company in which data are generated primarily through participant observation and qualitative interviews. The research employs Creative and Innovative Management Theory (CIM) as a lens to analyze the startup company as it operates in its second round of venture capital funding. Key factors considered in this CIM approach are drivers (trends, needs/problems, opportunities/whitespaces, crises), talent (internal and external), issue generation (technological, economic, legal/regulatory, socio-cultural), acts of management (organizational structure, organizational structure, strategic planning, culture/environment, strategic alliances), and feedback. CIM proves useful in explaining the company’s successes, as well as the areas in which it was less than successful. The research reiterates the importance of aligning management decision-making to market drivers and issues; it also underscores the importance of feedback loops to inform management acts, especially when markets experience disruptive change due to rapid advances in technology.en
dc.description.statementofresponsibilityby Joel P. Korpi.en
dc.format.extentix, 109 p. : ill.en
dc.format.extent977207 bytes
dc.format.extent161269 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen
dc.rightsBaylor University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact librarywebmaster@baylor.edu for inquiries about permission.en
dc.subjectNew business enterprises - Case studies.en
dc.subjectDecision making - Case studies.en
dc.subjectInternet marketing -- Management - Case studies.en
dc.subjectPersonnel management - Case studies.en
dc.subjectInternet entertainment industry.en
dc.titleThe next big thing : a creative and innovative management case study of an internet video startup company.en
dc.typeThesisen
dc.description.degreeM.A.en
dc.rights.accessrightsWorldwide accessen
dc.rights.accessrightsAccess changed 8/1/11.
dc.contributor.departmentCommunication Studies.en


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