Launchpad Asia, Road Building Business Plan
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China’s twelfth five-year plan calls for 2.15 million kilometers of rural roads to be built and repaired through 2015, creating an unprecedented demand for a long-lasting and cost-effective construction solution. Currently, there is no surface material that can provide such a solution. Launchpad Asia, an American based distribution company, is the sole proprietor of two soil modifiers, which differentiate themselves from past base stabilizers through innovative technologies. These products can build durable and environmentally safe roads efficiently and cost-effectively. This business plan outlines the specific marketing, organizational and financial strategies for Launchpad Asia to affectively penetrate the rural road building market and capitalize on the 85 billion RMB market opportunity.