Browsing by Author "Magnusen, Marshall J."

Now showing items 1-2 of 2

Do gender and expertise matter? An exploration of athletic product endorsement in China.

Qi, Jiayao Chee, 1993- (2020-07-15)

This study examined the effect of an athlete endorser’s gender-sport fit and expertise in the decision-making process of athlete endorsed product impressions in a Chinese sports market. The result of this study showed that ...
The impact of construed external image factors on sport management student perceptions of pride in a sport employer.

Guo, Hua, 1984- (, 2014-06-11)

This study examined whether the construed external image (CEI) factors of organizational reputation, familiarity, and social prestige have a positive and direct effect on sport management students’ levels of perceived pride ...