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    Effects of Supraliminal Superstitious Cues on Attitudes

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    Date
    2012-05-07
    Author
    Nguyen, Hien
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    Abstract
    Despite detrimental effects on both individual and societal development, studies show socially-shared superstitious thoughts and behaviors continue to be reinforced by supraliminal and subliminal environmental cues. The present study evaluated the influence of supraliminal primes—either for or against superstitious thinking—on individual attitude and behavior. One hundred forty-eight participants were recruited from Amazon.com’s Mechanical Turk (MTurk) crowdsourcing population for this study. Online, the participants read passages with pro-superstitious, anti-superstitious or neutral primes, and answered passage-related questions that discreetly probed for superstitious inclinations. For each condition, degree of superstitiousness was measured by frequency of superstitious answer choice versus neutral answer choice on passage-related questions. A hypothesis that pro-superstitious primes can influence inclination towards superstitious attitudes and behaviors was evaluated with two-way contingency table analyses. Consistent with the hypothesis, results reveal that the pro-superstitious priming condition had the highest frequency of superstitious answer choices for certain scenarios, when compared to the anti-superstitious or neutral priming conditions.
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    http://hdl.handle.net/2104/8387
    Department
    University Scholars - Honors Program
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    • Theses - Honors College

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    Copyright © Baylor® University All rights reserved. Legal Disclosures.
    Baylor University Waco, Texas 76798 1-800-BAYLOR-U
    Baylor University Libraries | One Bear Place #97148 | Waco, TX 76798-7148 | 254.710.2112 | Contact: libraryquestions@baylor.edu
    If you find any errors in content, please contact librarywebmaster@baylor.edu
    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    TDL
    Theme by 
    Atmire NV