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dc.contributor.advisorLeidner, D. E. (Dorothy E.)
dc.contributor.authorGonzalez, Ester S.
dc.contributor.otherParks, Brian, USAA.en_US
dc.date.accessioned2013-05-15T18:32:55Z
dc.date.available2013-05-15T18:32:55Z
dc.date.copyright2012-12
dc.date.issued2013-05-15
dc.identifier.urihttp://hdl.handle.net/2104/8575
dc.description.abstractSocial media technologies present an opportunity for organizations to create value by acclimating new employees and increasing organizational commitment. Past research has indicated that many organizations have leveraged social media in innovative ways. The purpose of this study is to investigate an internal social media tool that was designed and implemented as part of a new hire program with the objective of socializing new hires in hopes of increasing employee commitment. A survey was administered to approximately 458 IT employees of a large, financial institution and 198 employees responded. This dissertation suggests that work related social media use is associated with role clarity and normative commitment. It also suggests that social related social media use is associated with knowledge of organizational culture, social acceptance, and affective commitment. In this dissertation, two types of social media use, four indicators of socialization and three indicators of commitment were analyzed. This dissertation concludes with a discussion of the findings and recommendations for future research on social media.en_US
dc.language.isoen_USen_US
dc.publisheren
dc.rightsBaylor University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact librarywebmaster@baylor.edu for inquiries about permission.en_US
dc.subjectSocial media.en_US
dc.subjectSocialization.en_US
dc.subjectCommitment.en_US
dc.subjectEnterprise 2.0.en_US
dc.titleInternal social media's impact on socialization and commitment.en_US
dc.typeThesisen_US
dc.description.degreePh.D.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.contributor.departmentInformation Systems.en_US
dc.contributor.schoolsBaylor University. Dept. of Information Systems.en_US


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