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    The Long Tail: An Evaluation of the Causal Assumptions in Market Determination

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    THE LONG TAIL-AN EVALUATION OF THE CAUSAL ASSUMPTIONS IN MARKET DETERMINATION.pdf (621.0Kb)
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    Date
    2013-05-23
    Author
    Hales II, Troy
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    Abstract
    The “Long Tail,” is a market distribution wherein obscure products sell in large aggregate amounts, allowing them to compete comparatively well with the few popular products in the same market that sell well individually. This type of market came to the forefront of business research in a 2006 trade book by Wired editor-in-chief, Chris Anderson, titled The Long Tail. Focusing on the example of the book publishing industry in the United States, the paper explores each of Anderson’s three assumptions he claims are the causes necessary to the emergence of the Long Tail in a market—the “democratization of production,” the “democratization of distribution,” and supply filters. Utilizing the Counterfactual framework established by Morgan and Winship, which draws from Judea Pearl’s Directed Acyclic Graphical model, this paper displays Anderson’s assumptions in conjunction with additional considerations absent in Anderson’s framework.
    URI
    http://hdl.handle.net/2104/8623
    Department
    Baylor Business Fellows.
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    Copyright © Baylor® University All rights reserved. Legal Disclosures.
    Baylor University Waco, Texas 76798 1-800-BAYLOR-U
    Baylor University Libraries | One Bear Place #97148 | Waco, TX 76798-7148 | 254.710.2112 | Contact: libraryquestions@baylor.edu
    If you find any errors in content, please contact librarywebmaster@baylor.edu
    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    TDL
    Theme by 
    Atmire NV