Show simple item record

dc.contributor.advisorLeman, Greg
dc.contributor.authorBurt, Kaitlin
dc.contributor.otherBaylor University.en_US
dc.contributor.otherLaunchpad Asiaen_US
dc.contributor.otherScott Francisen_US
dc.contributor.otherSamantha Huangen_US
dc.contributor.otherOwen Xuen_US
dc.contributor.otherKinzie Zitzmanen_US
dc.date.accessioned2013-05-24T20:42:10Z
dc.date.available2013-05-24T20:42:10Z
dc.date.copyright2013
dc.date.issued2013-05-24
dc.identifier.urihttp://hdl.handle.net/2104/8703
dc.description.abstractChina’s twelfth five-year plan calls for 2.15 million kilometers of rural roads to be built and repaired through 2015, creating an unprecedented demand for a long-lasting and cost-effective construction solution. Currently, there is no surface material that can provide such a solution. Launchpad Asia, an American based distribution company, is the sole proprietor of two soil modifiers, which differentiate themselves from past base stabilizers through innovative technologies. These products can build durable and environmentally safe roads efficiently and cost-effectively. This business plan outlines the specific marketing, organizational and financial strategies for Launchpad Asia to affectively penetrate the rural road building market and capitalize on the 85 billion RMB market opportunity.en_US
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.subjectBusiness Plan.en_US
dc.subjectLaunchpad Asia.en_US
dc.subjectBaylor i5.en_US
dc.subjectChina.en_US
dc.titleLaunchpad Asia, Road Building Business Planen_US
dc.typeThesisen_US
dc.rights.accessrightsWorldwide access.en_US
dc.rights.accessrightsAccess changed 8/25/15.
dc.contributor.departmentBaylor Business Fellows.en_US
dc.contributor.schoolshonors collegeen_US


Files in this item

Thumbnail
Thumbnail


This item appears in the following Collection(s)

Show simple item record