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dc.contributor.advisorStone, Sara J.
dc.contributor.authorHamilton-Short, Isla G.B.
dc.date.accessioned2014-06-11T13:39:09Z
dc.date.available2014-06-11T13:39:09Z
dc.date.copyright2014-05
dc.date.issued2014-06-11
dc.identifier.urihttp://hdl.handle.net/2104/9070
dc.description.abstractUsing a survey approach, this study explored consumers' uses and gratifications for e-books and hardcopy books, specifically, ownership, personal use and venues for purchasing them. The survey of 124 respondents revealed hard copies of the printed word were the most commonly used medium, while e-readers were the second to least used. Results suggest that readers will continue to use textbooks, in most cases, in printed form.en_US
dc.language.isoen_USen_US
dc.publisheren
dc.rightsBaylor University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact librarywebmaster@baylor.edu for inquiries about permission.en_US
dc.subjectPrint books.en_US
dc.subjectPublishing.en_US
dc.subjectE-books.en_US
dc.subjectUses and gratifications.en_US
dc.subjectSurvey.en_US
dc.titleThe battle of print and E.en_US
dc.typeThesisen_US
dc.description.degreeM.A.en_US
dc.rights.accessrightsWorldwide access.en_US
dc.rights.accessrightsAccess changed 10/6/16.
dc.contributor.departmentJournalism, Public Relations and New Media.en_US
dc.contributor.schoolsBaylor University. Dept. of Journalism, Public Relations and New Media.en_US


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