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Enjoy! A dual-process examination of product-pleasure associations and preferences.
Consumers hold preferences at both implicit (automatic) and explicit (controlled) levels of cognition. Theorists posit that specific associations (e.g., pleasure, utility, etc.) are important for preferences, yet this has ...
Pseudo self-forgiveness : a response to self-integrity threat.
Self-forgiveness has been promoted as a self-compassionate response following ownership of one’s transgressions. However, a sense of self-forgiveness may also result from defensive processes that circumvent responsibility, ...