Marketing Globalization in Regards to Advertising Techniques
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Advertisements of the United Kingdom tend to be more indirect and liberal compared to the hard sell strategies of US advertisements due to cultural differences. By understanding the background and history of advertisement as well as the cultures of these particular regions, their variations become clearer. However, these differences should decrease overtime due to globalization and the increase of common world culture. Driving factors of globalization, such as an increase in communication and transportation between countries, are creating converging wants and needs between these countries. Depending on the management orientation of a company, different global marketing strategies may be used in order to keep up with the globally growing and continually competitive market.