Crafting for a Cure: An Execution of Niche Marketing Strategy
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Niche marketing provides different and unique opportunities that have thrived through the revelation of modern technology, such as the Internet. Moreover, the rise of social media has encouraged a cultural phenomenon of revitalization and revolution in the popularity of handmade objects. Through the creation of a knitwear collection, I implement marketing tactics in an effort to successfully make an impact on a nonprofit organization. This thesis demonstrates a first-hand perspective on the intricacies and difficulties of a new business performing niche marketing from product formation through analysis and evaluation.