Patagonia Inc.’s Sustainable Supply Chain Initiatives and Their Contribution to Company Brand
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Sustainable supply chain management practices in business involve making decisions about products from design to disposal with regards to the way those decisions impact people, profit, and the planet. Understanding current trends in sustainable supply chain management as well as company brand management is necessary to draw conclusions about how these two areas of business are interrelated. Through the analysis of three separate sustainable sourcing initiatives at Patagonia Inc. and the subsequent impact on the brand image of the company, this thesis discusses the effect of sustainable supply chain management implementation on a company’s brand.