The Role of Impulsiveness in Entrepreneurial Opportunity Evaluation Decisions
Access rightsWorldwide access
MetadataShow full item record
Identifying how entrepreneurs evaluate opportunities and make decisions, once personal and environmental factors are brought to bear, is a growing area of research. In this study, I use the Rule-Based Reasoning method to theorize how entrepreneurs develop cognitive frameworks and rules that govern and dictate their decision-making process. As these cognitive rules are implemented, each entrepreneur is making future-based judgments of the feasibility of each opportunity. Based on this knowledge of how entrepreneurs develop mental models that affect their decision-making process, I limited my subject area to analyze the likelihood of action for entrepreneurs when they are presented with three main effect attributes (number of opportunities, window of opportunity, and information asymmetry) at different levels, and the interaction between these attributes and impulsivity. This was achieved via a conjoint analysis experiment with 352 decisions made by entrepreneurship student participants. The overall goal was to determine what effect the personal factor of impulsivity has on the entrepreneurial opportunity evaluation process, and if there is a statistically significant relationship between likelihood of action, the main effects, and impulsivity.
Showing items related by title, author, creator and subject.
Children with externalized behavior disorders : opportunities for the support systems of primary care and congregations. Scott, Rebecca Bell, 1974- (2019-07-17)Children with externalized behaviors and their parents face significant challenges. Parents find themselves stressed and uncertain how to navigate the parenting demands of children with difficult behaviors. Two significant ...
A pragmalinguistic analysis of missed opportunities for building rapport in interpreted medical interviews with Spanish-speaking patients. Allison, Abigail Jordan, 1990- (2016-03-14)Interpreted medical discourse presents significant challenges for communication because portions of the original message are often reduced, omitted, or revised (Aranguri, Davidson, & Ramirez, 2006), particularly by lay ...
Factors Affecting Positive Expectations of Social Mobility Opportunities: A Cross-Sectional Analysis Winters, Brittany (2018-05-21)Positive perceptions of an individual’s or family’s social mobility opportunities can be influenced by a variety of factors. In this study, the point of interest is the positive perception of social mobility opportunities ...