How Nonprofits React in Crisis Situations

dc.contributor.advisorNeill, Marlene S.
dc.contributor.authorKlein, Abigail
dc.contributor.departmentJournalism.en_US
dc.contributor.otherBaylor University.en_US
dc.contributor.schoolsHonors College.en_US
dc.date.accessioned2015-06-02T15:03:35Z
dc.date.available2015-06-02T15:03:35Z
dc.date.copyright2015
dc.description.abstractNonprofit organizations have crisis situations frequently, however, there are few significant studies regarding nonprofit organizations and how they handle crisis situations. For this study, Livestrong, The American Red Cross and Susan G. Komen were analyzed based on the specific crisis situations they dealt with in 2012. The study examined tweets and press releases through a content analysis from each of these organizations in order to determine their specific response. Results demonstrate that these three organizations tend to use specific tones within their text, they use denial, evasion of responsibility, reducing offensiveness, corrective action or mortification from Benoit’s Image Repair strategy. They expressed commonalities among interactivity, as well as whom they referred to and similar focus.en_US
dc.identifier.urihttp://hdl.handle.net/2104/9379
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide access.en_US
dc.rights.accessrightsAccess changed 8/3/17.
dc.subjectCrisis situations.en_US
dc.subjectCrisis management.en_US
dc.subjectNonprofits.en_US
dc.subjectContent analysis.en_US
dc.titleHow Nonprofits React in Crisis Situationsen_US
dc.typeThesisen_US

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