A Rogerian case study seeking the future of VR responding to Dr. Sutherland’s ultimate display.

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dc.contributor.advisorShafer, Daniel Mark, 1978-
dc.creatorLarson, Victor Henry, 1994-
dc.date.accessioned2020-02-19T16:42:36Z
dc.date.available2020-02-19T16:42:36Z
dc.date.created2019-12
dc.date.issued2019-11-12
dc.date.submittedDecember 2019
dc.date.updated2020-02-19T16:42:37Z
dc.description.abstractThroughout this thesis I will measure the progress of virtual reality (VR) development. I cover the history of the format starting with pre-film technology all the way through the commercial failure of the Virtual Boy. From here I address the development boom of the 2000s that resulted in the first generation of consumer VR and proceed to analyze the current market offerings from the three biggest companies currently investing in VR. These are analyzed through the theoretical foundations provided by Rogers and Kozmetsky, to establish a baseline from which to compare these different ways of interpreting consumer needs. This is synthesized into a Futures Cone projection that attempts to define what the future course of the industry looks like with the understanding that these observations will undoubtedly change.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2104/10798
dc.language.isoen
dc.rights.accessrightsWorldwide access.
dc.subjectVirtual. Reality. VR. Head mounted display. Cellphone. Smartphone. Virtual Boy. Oculus. Facebook. HTC. Vive. Cosmos. PlayStation. PSVR. PlayStation virtual reality. Simulation. Education. Entertainment. Cinema. Film. Internet. Modern. Market. Ivan Sutherland. MIT. Media Lab. Diffusion of innovations. Issues. Rate of adoption. Reasons.
dc.titleA Rogerian case study seeking the future of VR responding to Dr. Sutherland’s ultimate display.
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentBaylor University. Dept. of Communication.
thesis.degree.grantorBaylor University
thesis.degree.levelMasters
thesis.degree.nameM.A.

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