Persuading college students to refrain from abusing energy drinks : a test of message framing, argument type, and cognitive load.

dc.contributor.advisorSanford, Keith Philip.
dc.contributor.authorBacker-Fulghum, Lindsey M.
dc.contributor.departmentPsychology and Neuroscience.en_US
dc.contributor.schoolsBaylor University. Dept. of Psychology and Neuroscience.en_US
dc.date.accessioned2012-11-29T16:10:05Z
dc.date.available2012-11-29T16:10:05Z
dc.date.copyright2012-08
dc.date.issued2012-11-29
dc.description.abstractWithin the past few years energy drink consumption has increased (Boyle & Castilleo, 2006) as well as mixing alcohol with energy drinks (Kapner, 2008). The current study examines the impact of persuasion (i.e., message framing and argument type) and cognitive load on susceptibility, perceived likelihood, and perceived benefit of energy drink and alcohol mixed with energy drink consumption, as well as healthy beverage selection. This experiment was a 2 message frame type (gain, loss) x 2 message argument type (one-sided, two-sided) x 2 cognitive load task (high, low) non-repeated measures design. When an analysis of covariance was utilized consumers of energy drinks chose energy drinks more often when given a two-sided argument compared to when they are given a one-sided argument, while abstainers of energy drinks are not persuaded by a one-sided or a two-sided argument type even when controlling for time since one last ate.en_US
dc.description.degreeM.A.en_US
dc.identifier.urihttp://hdl.handle.net/2104/8496
dc.language.isoen_USen_US
dc.publisheren
dc.rightsBaylor University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact librarywebmaster@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.subjectEnergy drinks.en_US
dc.subjectMessage framing.en_US
dc.subjectArgument type.en_US
dc.subjectCognitive load.en_US
dc.titlePersuading college students to refrain from abusing energy drinks : a test of message framing, argument type, and cognitive load.en_US
dc.typeThesisen_US
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