Healthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.

dc.contributor.advisorRichards, Michael R.
dc.creatorEaves, Todd R., 1984-
dc.creator.orcid0000-0001-5472-3915
dc.date.accessioned2022-06-03T13:20:19Z
dc.date.available2022-06-03T13:20:19Z
dc.date.created2022-05
dc.date.issued2022-04-27
dc.date.submittedMay 2022
dc.date.updated2022-06-03T13:20:20Z
dc.description.abstractSARS-COV-2’s high virulence and rapid transmission caused uncertainty in the global economy which caused leaders to enact unprecedented measures to slow the spread of the virus and limit its economic impact. In this paper, I examine nationwide policy interventions focused on restricting healthcare providers’ ability to perform elective medical procedures. Following implementation of the elective procedure stoppage, healthcare television and outdoor direct-to-consumer advertising spending began fluctuating. Specifically, dental spot television advertising spending decreases by $15,857.55 and dental outdoor advertising spending decreases by $2,171.15. These novel findings demonstrate that healthcare policymaking affects external markets beyond the original scope.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2104/11973
dc.language.isoen
dc.rights.accessrightsNo access – contact librarywebmaster@baylor.edu
dc.subjectCOVID-19. Medical mandates. Healthcare providers. Elective medical procedures. Healthcare advertising.
dc.titleHealthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.
dc.typeThesis
dc.type.materialtext
local.embargo.lift2027-05-01
local.embargo.terms2027-05-01
thesis.degree.departmentBaylor University. Dept. of Economics.
thesis.degree.grantorBaylor University
thesis.degree.levelMasters
thesis.degree.nameM.S.Eco.

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