How "Pieconomics" is Crucial to Firm Growth and Overall Market Health

While Alex Edmans landmark work Grow the Pie: How Great Companies Deliver Both Purpose and Profit introduces the ideas of “Pieconomics” and “growing the pie,” it leaves the reader wondering how these arguably subjective opinions are applicable within actual corporations, as well as their impact on firm growth and market health. This thesis outlines Edmans ideas and compares them to other arguably similar concepts, such as shareholder theory, corporate social responsibility, and enlightened shareholder value, among many others. Finally, this thesis also contains case studies conducted on two similar technology corporations, Microsoft Corporation and Amazon, and analyzes their impact from a financial and social perspective to determine how “Pieconomics” applies to a large-scale corporation, as well as considering the trickle-down effect to enterprises of varying sizes and industries.