Sic 'Em Squadron Business Plan




Waid, Joseph

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Sic ‘Em Squadron is a barge that allows college students the unique opportunity to sailgate, tailgating on a river in a boat, along the Brazos River prior to home Baylor football games. The boat will serve tailgating food like burgers, hot dogs, and other grilled food along with having beverages for the guests and other entertainment like music and TVs. Guests are more than welcome to enjoy the river if they wish and take advantage of lockers to hold their stuff and keep it dry to change into before heading into McLane Stadium. The boat will pick up the guests at the Ferrell Center parking lot and float around the front of the stadium until it drops the guests off at one of the boat tie downs next to the bridge to enter the game. When it is not game day for the Baylor football team, SES will serve as a river cruise and is available to book for private parties. SES river cruises welcome catering aboard and will be able to accommodate different themes as well such as poker night, wedding parties, formals, or any other theme the party wishes.