Mommy needs her chardonnay in a sippy cup : how mothers make sense of 'wine mom' messages and the effects mothers experience through these messages.

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dc.contributor.advisorBarrett, Ashley K.
dc.creatorCefaratti-Bertin, Shelby, 1969-
dc.date.accessioned2024-07-30T12:45:16Z
dc.date.available2024-07-30T12:45:16Z
dc.date.created2023-12
dc.date.issued2023-12
dc.date.submittedDecember 2023
dc.date.updated2024-07-30T12:45:18Z
dc.description.abstract“Wine Mom” culture has recently been popularized through social media, entertainment, and household products. Although numerous popular editorials and blogs scrutinize the behaviors associated with wine mom culture, academic research has yet to systemically investigate the topic. Thus, the current study uses an exploratory sequential mixed methods approach incorporating semi-structured interviews (N=22) and quantitative survey with qualitative response options (N=223) to explore how cis-gendered mothers—the targeted population of these messages—make sense of sarcastic 'wine mom' messages, which can potentially trivialize or glamourize alcohol use and misuse. Sensemaking theory broadly informs how mothers interpret and are influenced by wine mom messaging (WMM) found on artifacts in stores or homes, such as signs, dish towels, or clothing. A defined taxonomy outlining the range with which cis-gendered mothers interpret WMM will explore their accounts and rationalizations of how WMM can have effects on the social, psychological, and physical health of mothers.
dc.format.mimetypeapplication/pdf
dc.identifier.uri
dc.identifier.urihttps://hdl.handle.net/2104/12898
dc.language.isoEnglish
dc.rights.accessrightsWorldwide access
dc.titleMommy needs her chardonnay in a sippy cup : how mothers make sense of 'wine mom' messages and the effects mothers experience through these messages.
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentBaylor University. Dept. of Communication.
thesis.degree.grantorBaylor University
thesis.degree.nameM.A.
thesis.degree.programCommunication
thesis.degree.schoolBaylor University

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