The Effects of Social Media on Public Relations

dc.contributor.advisorTefertiller, Alec
dc.contributor.authorChamblee, William
dc.contributor.departmentJournalism.en_US
dc.date.accessioned2022-05-18T20:07:54Z
dc.date.available2022-05-18T20:07:54Z
dc.date.copyright2022-05-11
dc.date.issued2022-05-18
dc.description.abstractThroughout its history, many things have sparked change in the public relations industry. The invention of the radio, television, and internet all had a profound impact on the public relations industry. Social media is next in that line of groundbreaking technology and perhaps the most influential. This thesis will provide a comprehensive review of how the affects social media have had on public relations and its practitioners. First, a brief review of public relations history will be given to provide the appropriate context for the main discussion of the thesis. Then, through applicable case studies, peer- reviewed literature, and analytics, modern public relations will be compared to the public relations industry before social media, and the distinct changes will be considered. These changes include an overall shift from a one-way style of communication to a two-way style of communication, new roles for practitioners, and an evolving relationship between practitioners and journalists, among many others. Finally, the thesis will conclude by discussing the future of public relations and how social media will continue to influence its development.en_US
dc.identifier.urihttps://hdl.handle.net/2104/11812
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.titleThe Effects of Social Media on Public Relationsen_US
dc.typeThesisen_US

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