Fergus, Thomas A.Gould, Kristen Lynn.Baylor University.2014-05-022014-05-0220142014-05-02http://hdl.handle.net/2104/8968Prior research suggests that egocentric and allocentric social evaluative concerns are present in both Western and Eastern cultures, and that an individual's social evaluative concerns may reflect his or her self-construal more than his or her cultural orientation. In order to evaluate the extent to which allocentric social evaluative concerns are engendered by an interdependent self-construal, the present study experimentally manipulated self-construals with a cultural prime. Participants included 66 adult Amazon Mechanical Turk users who were located in the United States and who mostly self-identified as white/Caucasian (72.7%). Participants were randomly assigned to one of two priming conditions, and results revealed significant main effects of the priming activity on allocentric social evaluative concerns. Participants who received the collectivism prime reported more allocentric social evaluative concerns than did participants who received the individualism prime. Thus, allocentric social evaluative concerns seem to be tied more closely to an interdependent self-construal than to membership in a collectivistic culture.en-USBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.Allocentric social evaluative concerns.Self-construal priming.ThesisWorldwide access.Access changed 3/2/2017.