(2011-05-12T15:48:12Z) Reno, Jenna E.; McNamee, Lacy G.; Communication Studies.; Baylor University. Dept. of Communication Studies.
Sororities are a distinct organizational setting with a unique ability to influence the construction of identity and the subsequent impact on members' body image. The purpose of this study was to examine the correlation between perceived organizational norms for thinness and body esteem amongst college sorority members. In addition, it examines the effect the process of organizational assimilation has on mediating the proposed relationship between perceived organizational norms for thinness and body esteem. Lastly, memorable messages which contribute to the perceptions of organizational norms for thinness are identified and assessed for their impact on organizational members.