The battle of print and E.
| dc.contributor.advisor | Stone, Sara J. | |
| dc.contributor.author | Hamilton-Short, Isla G.B. | |
| dc.contributor.department | Journalism, Public Relations and New Media. | en_US |
| dc.contributor.schools | Baylor University. Dept. of Journalism, Public Relations and New Media. | en_US |
| dc.date.accessioned | 2014-06-11T13:39:09Z | |
| dc.date.available | 2014-06-11T13:39:09Z | |
| dc.date.copyright | 2014-05 | |
| dc.date.issued | 2014-06-11 | |
| dc.description.abstract | Using a survey approach, this study explored consumers' uses and gratifications for e-books and hardcopy books, specifically, ownership, personal use and venues for purchasing them. The survey of 124 respondents revealed hard copies of the printed word were the most commonly used medium, while e-readers were the second to least used. Results suggest that readers will continue to use textbooks, in most cases, in printed form. | en_US |
| dc.description.degree | M.A. | en_US |
| dc.identifier.uri | http://hdl.handle.net/2104/9070 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | en | |
| dc.rights | Baylor University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact librarywebmaster@baylor.edu for inquiries about permission. | en_US |
| dc.rights.accessrights | Worldwide access. | en_US |
| dc.rights.accessrights | Access changed 10/6/16. | |
| dc.subject | Print books. | en_US |
| dc.subject | Publishing. | en_US |
| dc.subject | E-books. | en_US |
| dc.subject | Uses and gratifications. | en_US |
| dc.subject | Survey. | en_US |
| dc.title | The battle of print and E. | en_US |
| dc.type | Thesis | en_US |
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