An analysis of cultural appropriation in fashion and popular media.


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Fashion is an outlet for creative expression and a reflection of personal and cultural identity. Fashion designers increasingly use cultural artifacts as inspiration for clothing. Previous media studies looked at cultural appropriation and found its place in fashion through traditional media outlets such as television and magazines. This study used a two-pronged analysis of tweets and newspaper articles. Findings indicate overall that the tone of tweets emphasizing cultural appropriation was negative, with many highlighting celebrities, fashion and commentary on the concept. Newspaper articles on the topic were generally negative, emphasizing fashion designers and culture. A spike in news coverage occurred in 2015 and surged through 2017, possibly due to the coverage the topic received on social media.



Culture, Cultural Appropriation, Cultivation, Social Learning, Fashion, trendsetters