The Long Tail: An Evaluation of the Causal Assumptions in Market Determination

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dc.contributor.advisorCarini, Gary
dc.contributor.authorHales II, Troy
dc.contributor.departmentBaylor Business Fellows.en_US
dc.contributor.otherBaylor University.en_US
dc.contributor.schoolsHonors College.en_US
dc.date.accessioned2013-05-23T23:42:14Z
dc.date.available2013-05-23T23:42:14Z
dc.date.copyright2013-04-29
dc.date.issued2013-05-23
dc.description.abstractThe “Long Tail,” is a market distribution wherein obscure products sell in large aggregate amounts, allowing them to compete comparatively well with the few popular products in the same market that sell well individually. This type of market came to the forefront of business research in a 2006 trade book by Wired editor-in-chief, Chris Anderson, titled The Long Tail. Focusing on the example of the book publishing industry in the United States, the paper explores each of Anderson’s three assumptions he claims are the causes necessary to the emergence of the Long Tail in a market—the “democratization of production,” the “democratization of distribution,” and supply filters. Utilizing the Counterfactual framework established by Morgan and Winship, which draws from Judea Pearl’s Directed Acyclic Graphical model, this paper displays Anderson’s assumptions in conjunction with additional considerations absent in Anderson’s framework.en_US
dc.identifier.urihttp://hdl.handle.net/2104/8623
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.subjectEconomicsen_US
dc.subjectBusinessen_US
dc.subjectIndustrial Organizationen_US
dc.subjectCausal Inferenceen_US
dc.subjectBook Publishingen_US
dc.titleThe Long Tail: An Evaluation of the Causal Assumptions in Market Determinationen_US
dc.typeThesisen_US

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