Marketing Globalization in Regards to Advertising Techniques

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dc.contributor.advisorPullig, Chris
dc.contributor.authorStelter, Nicole
dc.contributor.departmentEntrepreneurship.en_US
dc.contributor.otherBaylor University.en_US
dc.contributor.schoolsHonors College.en_US
dc.date.accessioned2015-06-25T16:03:50Z
dc.date.available2015-06-25T16:03:50Z
dc.date.copyright2015-05-01
dc.description.abstractAdvertisements of the United Kingdom tend to be more indirect and liberal compared to the hard sell strategies of US advertisements due to cultural differences. By understanding the background and history of advertisement as well as the cultures of these particular regions, their variations become clearer. However, these differences should decrease overtime due to globalization and the increase of common world culture. Driving factors of globalization, such as an increase in communication and transportation between countries, are creating converging wants and needs between these countries. Depending on the management orientation of a company, different global marketing strategies may be used in order to keep up with the globally growing and continually competitive market.en_US
dc.identifier.urihttp://hdl.handle.net/2104/9439
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.subjectGlobal marketing.en_US
dc.subjectGlobalization.en_US
dc.subjectAdvertising.en_US
dc.subjectStandardization.en_US
dc.subjectAdaptation.en_US
dc.subjectUnited States.en_US
dc.subjectUnited Kingdom.en_US
dc.subjectUS verses UKen_US
dc.subjectHistory of advertisement.en_US
dc.titleMarketing Globalization in Regards to Advertising Techniquesen_US
dc.typeThesisen_US

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