Museums and blogs : blogs and their efficacy.

Museums have been increasingly turning to social media to connect with new audiences, maintain open lines of communication with returning audiences, and to post updates on museum events. Blogs allow museums to make a deeper connection with readers by giving them space to write longer posts about objects and events, focusing in on museum-specific topics, allowing behind-the-scenes access to collections and programs, and impacting the profession by being a forum for other professionals to read and comment on new practices and ideas. But how can a museum start, and more importantly, maintain a blog? That is the question this project set out to answer.