On the Integration of Art and Marketing: How Popular Culture Transforms and Corrupts High Art in the Cause of Advertising

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dc.contributor.advisorSmith, David A., 1956-
dc.contributor.authorShylo, Aleksandra
dc.contributor.departmentMarketing.en_US
dc.contributor.otherBaylor University.en_US
dc.contributor.otherDr. Chris Pullig, Dr. Marjorie Cooperen_US
dc.contributor.schoolsHonors College.en_US
dc.date.accessioned2015-06-25T15:33:39Z
dc.date.available2015-06-25T15:33:39Z
dc.date.copyright2015-05
dc.description.abstractThe purpose of this work is to explore the relationship between high art and the world of marketing by analyzing the way popular culture co-opts high art in the cause of advertising. As the utilization of high art in marketing increases, our increasingly commercialized society develops a growing disintegration of the integrity of taste due to the blurring of the lines separating art for art’s sake and art for marketing’s sake, which dulls our ability to distinguish between the intrinsic and instrumental value of high art. Through the analysis of the history of art in advertising, Pop art’s contribution to the materialization and the increasing prevalence of the use of art in promotion, this work seeks to discover the causes of the increasing commercialization of high art and the evolution of the public’s perception of art and its role in society.en_US
dc.identifier.urihttp://hdl.handle.net/2104/9430
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.subjectArt.en_US
dc.subjectMarketing.en_US
dc.subjectCulture.en_US
dc.titleOn the Integration of Art and Marketing: How Popular Culture Transforms and Corrupts High Art in the Cause of Advertisingen_US
dc.typeThesisen_US

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