Healthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.


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SARS-COV-2’s high virulence and rapid transmission caused uncertainty in the global economy which caused leaders to enact unprecedented measures to slow the spread of the virus and limit its economic impact. In this paper, I examine nationwide policy interventions focused on restricting healthcare providers’ ability to perform elective medical procedures. Following implementation of the elective procedure stoppage, healthcare television and outdoor direct-to-consumer advertising spending began fluctuating. Specifically, dental spot television advertising spending decreases by $15,857.55 and dental outdoor advertising spending decreases by $2,171.15. These novel findings demonstrate that healthcare policymaking affects external markets beyond the original scope.



COVID-19. Medical mandates. Healthcare providers. Elective medical procedures. Healthcare advertising.