Crisis Management in Nonprofit Organizations

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dc.contributor.advisorMadden, Charles S.
dc.contributor.authorHinn, Kristan
dc.contributor.departmentAccounting.en_US
dc.contributor.schoolsHonors College.en_US
dc.date.accessioned2013-05-23T23:44:05Z
dc.date.available2013-05-23T23:44:05Z
dc.date.copyright2012
dc.date.issued2013-05-23
dc.description.abstractA mishandled crisis has the power to devastate a nonprofit organization. This paper explores the importance of a well-orchestrated response to a crisis for the purpose of minimizing this devastation. In their books Weathering the Storm and Crisis Marketing, Christopher Simpson and Joe Marconi independently suggest the presence of certain criteria in an organization’s response to a crisis. In this paper, twenty-one case studies were conducted in order to evaluate the true importance and applicability of these criteria to wide spectrum of nonprofit organizations. In-depth research and numerical content analysis surrounding these case studies revealed a strong correlation between application of Simpson and Marconi’s response criteria and an organization’s positive outcome in the midst of a scandalous crisis. The crisis response criteria deductively reinforced and prioritized in this analysis serve as concrete objectives. These objectives provide a homogenous backbone for crisis preparation that can be adapted in a practical manner for an organization’s specific needs and resources.en_US
dc.identifier.urihttp://hdl.handle.net/2104/8627
dc.language.isoen_USen_US
dc.rightsBaylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.en_US
dc.rights.accessrightsWorldwide accessen_US
dc.subjectNonprofit.en_US
dc.subjectCrisis Management.en_US
dc.subjectScandalen_US
dc.subjectCrisis Planning.en_US
dc.subjectOrganization Response.en_US
dc.titleCrisis Management in Nonprofit Organizationsen_US
dc.typeThesisen_US

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